In the wake of pioneering efforts by new search engine Megaglobe to eliminate the problem of click fraud, similar moves are being made by rival search engines.

In January 2006, Megaglobe CEO, Naima Moore, publicly announced the company's intention to implement tools to detect and eradicate click fraud. Since this time, some of the major search engines have begun to incorporate similar tools into their sponsored listings.

"We're glad to see such trends arising because it creates a more cost effective environment for online advertisers, but we're not convinced that enough is being done to correct this problem. With the upcoming launch of Megaglobe, advertisers will truly experience what return on investment means.", says Naima Moore.

Megaglobe's technicians have been working on a click fraud detection tool since January 2006. Until recently, research by some other search engines into click fraud detection technology was not seriously considered.

A failure to make advertising figures available to sponsors is blamed for the click fraud epidemic, a problem which has mushroomed into a crisis in recent years with sophisticated criminal operations using proxy servers to mimic clients' clicks.

Defined as the fraudulent practice of clicking into another company's online advertisement to generate false charges, click fraud is estimated by industry experts to account for up to 30% of all pay per click online advertising costs.

While some search engines have been slow to act against the problem, Megaglobe is leading the way against click fraud with its groundbreaking "zero click through" technology, which will be able to recognize false clicks.

According to Naima Moore, Megaglobe's revolutionary anti click fraud technology not only guarantees the eradication of the problem, but is also inexpensive, thereby making its sponsor listings accessible to small investors.

"Our technology will identify the validity of each click and we will make this information available to advertisers," said Naima Moore. "Advertisers will then be able to see the number of clicks that they received from their account and only be charged for the legitimate clicks."

"Megaglobe Ads (sponsor listings) will be available worldwide in 50 currencies and our advertisers will be able to choose their cost per click. With our minimum pay per click rate of 0.10 cents, we hope to open the door for small and medium businesses throughout the world," said the Megaglobe CEO.

"Megaglobe will give a voice to those who have been ignored lately," she said.

http://www.megaglobe.com